IFA And Aura reached a sponsorship agreement

IFA And Aura reached a sponsorship agreement


The Football Association and Aura, Israel's leading residential real estate company, have reached a sponsorship agreement

The Israel Football Association and Aura, the leading residential real estate company in Israel, have agreed on a main sponsorship agreement for the Israeli national teams for the next 4 years, subject to approval by the association's secretariat.

Shino Zuaretz, Chairman of the Israel Football Association: "I would like to congratulate and thank our new and promising partner on the journey, Aura. The connection between the parties comes from a place of pride in building the country and Israeli football and from the belief that the justified foundations that are now being built will be a central pillar in the development of the industry and for the glory of the State of Israel and our football. Yaakov Atrakchi, the owner of Aura, is a big fan of the Israeli national teams and has a place of honor in building the country. The Football Association, despite the complex and challenging days in the local and international arena, is in a state of activity for all ages and in all regions of the country, both professionally and socially and nationally. This is a winning combination of two leading organizations in their fields, and I am sure that in the next four years we will know how to make the most of this promising partnership.

I would like to take this opportunity to thank the Altshuler Shaham Investment House for a partnership of more than a decade, in which we worked together to promote football, the Israeli national teams and sublime social values."

Yaakov Atrakchi, owner and CEO of Aura: "As a devoted football fan, this is a very exciting day for me and for Aura. The Israeli national teams are the beautiful face of the country, there is a broad consensus around them and they are a source of pride for all of us. Players from all over the country play in the ranks of the national team - from the center, the north and the south. Aura, like the national team, changes the lives of Israelis throughout the country. We are very proud of the opportunity to sponsor the Israeli national teams – adults, women, youth and children – and to assist them on their path to great achievements. Aura is a company that operates with Zionist motives and the team is nothing less than an important Zionist mission to show the world Israeli achievement. We are proud to support the national team, which represents the fighting spirit and the aspiration for excellence, values ​​that also guide our activities at Aura. I wish all Israeli national teams many achievements. Their success is our success."